SONY GOES GLOBAL WITH SPEEDY A9 III

SONY GOES GLOBAL WITH SPEEDY A9 III: Capture Moments the Eye Can't See.




Global-Shutter Sensor Makes Sony A9 III a Speed Demon for Action, Sports, and Wildlife Photography.

Arriving January 2024, the Alpha 9 III boasts record-breaking speed and cutting-edge features to capture fleeting moments with precision.

Action photographers, take note! Sony unveils the Alpha 9 III, a pro-grade mirrorless camera redefining what's possible. This landmark release, expected in January 2024, comes alongside a premium FE 300mm f/2.8 GM OSS telephoto lens to unleash your creative vision.

Global Shutter Revolution: Sony claims the A9 III features the world's first global-shutter, full-frame stacked CMOS sensor. This breakthrough tech lets you capture high-speed action at up to 120fps without blackout, freezing moments invisible to the naked eye. Forget limitations of mechanical shutters – this speed demon boasts a maximum shutter speed of 1/80,000sec, or 1/16,000sec during continuous shooting.

Unmatched Performance:

  • 24.6-megapixel sensor paired with Sony's most advanced AF system using AI for 120 AF/AE focus calculations per second.
  • Flash sync at all shooting speeds with compatible Sony flashes.
  • Hi Frequency Flicker function tackles LED lighting issues.
  • Latest Bionz XR processor for lightning-fast performance.
  • Real-time recognition AF tracks subjects with high precision in stills and video.
  • 5-axis in-body image stabilization up to 8 stops for handheld shooting confidence.

Pro-Inspired Design: Button layout, menu functions, and grip design are refined based on pro feedback, allowing seamless capture of the impossible.

Video Powerhouse: The A9 III is the first Alpha to record uncropped 4K/120p video, alongside 4K/60p with 6K oversampling. An S-Cinetone mode enhances skin tones and subjects for stunning visuals.

Workflow Enhancements: Data transfer is twice as fast as the previous generation, ideal for professionals needing instant delivery. Dual media slots support CFexpress Type A and UHS-I/II SD cards for flexible storage.

Price and Availability: The A9 III commands a pro-level price tag of £6099. For a full rundown of its impressive features, visit https://www.sony.co.uk/.

Introducing the FE 300mm f/2.8 GM OSS: Sony claims this premium telephoto is the world's lightest large-aperture lens at approximately 1470g. Expect unparalleled detail, beautiful bokeh, and high-performance autofocus.

Pros will appreciate:

  • Exceptional mobility and comfortable operation.
  • Durable magnesium alloy construction.
  • Three super ED and one ED glass elements for superb clarity and minimal chromatic aberration.
  • High-speed, high-precision AF powered by dual XD linear motors.

Arriving alongside the A9 III in January, the lens carries a price tag of £5799.

With its game-changing global-shutter technology and a suite of groundbreaking features, the Sony A9 III is poised to redefine action and wildlife photography. Get ready to capture the uncapturable in 2024.


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